Sessions
I International Congress on Rural Tourism in Asturias
Replay the talks and presentations from the conference below.
Thursday 19
Opening
Presentation: Current trends in rural tourism: An overview of habits, motivations and changes in the rural tourist profile - Enric López, PhD. Lecturer and Researcher, Co-Director of the Rural Tourism Observatory, CETT-University of Barcelona
Panel discussion: What are rural tourists looking for today? - Moderator: - Ana Paz Paredes. Journalist and Writer.
- Alejandra Torent. Head of Tourism Promotion at Escapada Rural
- Nerea Díaz. Head of Marketing, Vamos Rura
- José Pablo García. Travel Journalist and Blogger at A Tomar por Mundo
- Paco huertas. Head of Territorio viajero en Radio Intercontinental
Panel discussion: Modernising a traditional sector: Can innovation coexist with the authenticity of rural tourism?
Moderator: Marcos Niño. Director General for Demographic Challenge.
- Jesús Blanco. Member of the Rural Tourism Association of Cantabria
- José Joaquín Sanz. President of the Rural Houses Association of La Rioja
- Luis Chico. President of the Rural Tourism Association of Castilla y León
- Jaime García. President of the Rural Accommodation Association of Asturias
Friday 20 – Morning 1
Presentation: Tourism sustainability: Where we stand? - Paco Rodríguez. Tourisme Area Ideas for Change
Panel discussion: Sustainable projects in rural tourism and how resources are being used. - Moderator: Julio Bobes. Coordinator of the Tourism Board of FADE (Federación Asturiana de Empresarios)
- Raúl Melones. Head of Tourism Experiences, Apadrina un Olivo (Teruel)
- Lucía González, PhD. PhD in Astrophysics and Director of Allande Stars (Asturias)
- Alberto Ecay. Director of the Service for Sustainable Territorial Tourism Development, Government of Navarra
Friday 20 – Morning 2
Success stories: National and international tourism initiatives developed in rural areas.
Slovenia Green Gourmet Route: Sustainable cycling tourism with gourmet stops
- Matija Klanjšček. Co-owner, Cartographer & Mountain Bike Guide at Visit GoodPlace
Luxury Rural Tourism: Success Strategies from The Hide at Lindores
- Anna Black. Manager at Lindores
Vino de Rueda Route
- Cristina Solís. Managing Directo, Vino de Rueda Route
Panel discussion: Is rural tourism being marketed effectively? Are we reaching the target audience? Promotion and communication challenges - Moderator: Carmen Sela. Member of the Executive Committee of OTEA and Representative of the Rural Tourism Sector
- Pedro Carreño. President of the Spanish Association of Rural Tourism
- Sara Sánchez. CEO Rusticae - Richina de Jong. Owner of Luz Verde Wandelreizen.
- Gustavo Nash. Owner of El Bulín Rural Houses and President of the Association of Tourism Entrepreneurs of the Sierra Norte of Madrid
Friday 20 – Afternoon
Presentation: International marketing of rural tourism - Solange Escure. National Director of Gîtes de France.
Interview: The power of digital influence: Social media, bloggers and platforms shaping travel decisions - Carlo Cuñado. Content Creator and Travel Communicator
Presentation: Rural tourism in the IA era - Alex Rayón, PhD. CEO Brain & Code
Panel discussion: Smart Rural Tourism: Challenges and Opportunities of Artificial Intelligence
Moderator: Javier Fernández. Director General de Estrategia Digital e Inteligencia Artificial
- Enrique Martínez. CEO Segittur
- Alex Rayón, PhD. CEO Brain & Code
- Daniel Morán. Owner and Director del Glamping El Regajo (Valle del Jerte). CEO de Hospedatur