Schedule
Learn about the activities that are going to be happening
Over the course of two days, we will explore the challenges and opportunities of rural tourism in the 21st century: the evolution of the new traveller, sustainability as a strategic focus, the power of local experiences and the transformative role of digital tools - such as artificial intelligence - in promoting, managing and customising the offer.
The congress aims to deepen our understanding of rural tourism, discuss its current needs, and present regional, national, and international success stories that will serve as inspiration for the sector.
A broad and qualified line-up of speakers, moderators, and topics make up a programme focused on excellence, rigorous analysis, and the collective construction of a more innovative, authentic, and locally connected rural tourism.
We look forward to welcoming you to Asturias
Schedule
The congress features a broad and qualified range of speakers, moderators, and topics that make up a programme designed to achieve the event's strategic objectives. Over the course of two days, key topics will be addressed, including the profile of the new rural traveller, sustainability, innovation, marketing, and the transformative role of artificial intelligence in the sector.
The new traveller and
the evolution
of rural tourism
- Getting to know the new tourist: keys to today’s rural tourism
- Today's traveller and the transformation of the sector
- Modernising without losing the essence: rural tourism in evolution
Sustainability and experiences
that connect with the territory
- Sustainability in action: experiences that make a difference
- Rural tourism with purpose: territory, sustainability and local value
- Activating the environment: responsible, authentic and sustainable tourism
Marketing and positioning
in a changing market
- Making the rural visible: selling, differentiating, positioning
- Promotion strategies for competitive rural tourism
- Winning over customers: key marketing and sales issues
Artificial intelligence applied
to rural tourism
- AI for rural tourism: technology at the service of the territory
- Accessible innovation: how AI is boosting rural tourism
- Digital transformation in rural areas: from tradition to artificial intelligence