Conclusions

The document contains the main conclusions of the 1st International Congress on Rural Tourism in Asturias, held on November 19th and 20th in Cangas de Onís with the objective of:

Analyze the current situation of rural tourism, both in Asturias and in the rest of Spain and in key international markets.

To highlight successful regional, national, and international initiatives that can serve as models for the professionalization and evolution of rural tourism in Asturias.

Explore the markets with the greatest potential, as well as the most effective channels for their promotion and marketing.

Promoting innovation and digitalization as key drivers of transformation in the sector, with special attention to the use of tools such as artificial intelligence.

Promoting comprehensive sustainability—environmental, economic, social, and cultural— as the foundation for rural tourism that respects the land, its people, and its values.